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{March 3, 2008}   Will Ferrell’s Bomb

By Roger Friedman

 Who knew? Who could have predicted? Certainly not the box office soothsayers. They all called Will Ferrell’s weekend comedy, “Semi Pro,” a lock for a $27 million average.

But now it looks like “Semi Pro” will be lucky to eke out half that amount. On Friday night, the flaccid comedy took in around $5.45 million in a very wide release — 3,100 theaters.

This isn’t good news for anyone, least of all New Line Cinema’s now departing chiefs Michael Lynne and Bob Shaye. “Semi Pro” was very well marketed, starting with a popular Super Bowl commercial and following through with an Old Spice tie in, all of which featured Ferrell.

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